Every time I send out a mailing to my confirmed opt-in list, I get an ever increasing number of automatic replies from what I call spam-responders.
You know, the replies saying they received the email, thanking you, saying they will take a look – you get the idea. However, no matter the message, the real purpose for the reply is to advertise something.
Some people may not know while others just don’t care but doing this is more than bad marketing practice, it could be illegal under the CAN Spam Act if you don’t follow the guidelines. And I have yet to see one in complience.
Some people use the excuse “but you email me” but that’s not valid. Permision based marketing requires just that, permission.
Besides it possibly being illegal, it’s also rude and is no way to build a business.
If you are doing this, stop. If someone told you to do this, find someone else to listen to.
- Garrie