Reduce Refunds & Increase Customer Loyalty
Refunds are just a part of doing business but you could reduce them and increase your customer loyalty at the same time by offering related bonuses via an autoresponder beyond the guarantee period.
Basically, on the download page, you layout the bonuses and tell them when they will be delivered. You could say that it’s being delayed because you don’t want to overwhelm the person. Although, saying that would be a little shady.
You should also be very descriptive about the bonuses and if you sell it for $XX.xx, let them know and give a link to the sales letter so they can see proof. Just be sure to make it clear that they shouldn’t order it if you link to the site. If they do, they might be upset when they get the free download later.
Also, make sure that the bonuses are high quality and really compliment the main product. You don’t want them waiting with anticipation, to just be let down later.
If your sales system doesn’t automatically add buyers to an autoresponder, be sure to let them know they need to opt-in to receive the bonuses. And make sure you are open about the types of emails they will receive. If you will be emailing them about other things, you could say something like:
To receive your bonuses and stay up-to-date with product updates and announcements, complete the following form.
Now, this won’t stop the serial refunds but it will help stop some of the borderline people. Plus, since it’s over delivering, it will help with future sales because people remember good experiences.
There you go.
Garrie
