Benefiting from Giveaway Events
One of the most over looked ways of building your business is giveaway events.
Basically, a giveaway event runs for a specific amount of time, usually set around a theme, and people (contributors) donate products that members can download for free.
There are a lot of ways contributors benefit from particiating in giveaway events but the three main ways are:
- When people want to download their product(s) they must enter an email address. Thus, building their lists.
- They can run an OTO to create an upsell either before the download or on the download page itself.
- They also profit when members they refer purchase an OTO upon joining the giveaway site.
And the members benefit by getting some great gifts and earning money by refering people to the event.
Of course, as with everything, there is an art to being successful with giveaway events and here are a few tips to help if you participate as a contributor.
- On the download page, giveaway another gift that the visitor must opt-in for. The reason for this is because some giveaway events have an OTO that allow people to bypass squeeze pages.
- Include a great product that actually offers something of real value to the target market.
- On the download page, promote a product related to the gift.
This by no means covers everything about giveawy events but should give you a better understading about them and help you be successful if you are a contributor.
If you are interested in testing the water with giveaway events or learning more about them, you should head on over to Giveaway Events.
- Garrie
As well as building your list, offering a giveaway (or a prize works just as well I think) gets you more exposure (some people may never take the gift but still check out your site) and back links.
Am I right in assuming OTO is a one time offer?
Definitely agree the giveaway should be something of value, not a 3 page pdf of fluff and nonsense – I won’t download anything if I’m not confident it is worthwhile and would be highly peeved later if it was junk – i.e. it hurts your reputation if it has no value.
@TashWord
Yes, OTO means one time offer. I should really start posting what the acronyms means.
I participated in a few of these giveaway events, but was less than excited over the results. I get the feeling they are controlled by the “Good Old Boy” network and unless you are on the inside you need to pay up with additional fees to get very good results. I do better with my own private giveaways.
Hey Garrie, thanks for this article. I had no idea that there were giveaways to help me out. I was trying to find ways to build my list and came across your article so I will definitely give this idea a go, nothing else seems to be working.