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I’ve always used URL redirection services like TinyURL to reduce and “hide” affiliate links in emails and for other “one off” purposes. It just seemed quicker than using the one on my server. However, a few weeks ago, I was using the TinyURL redirection service to shrink affiliate URLs in a promo email and had [...]

In order to have an effective PPC campain and a few things I wont mention, you need a keyword list. A good one. Yet it can be hard to generate them manually. Luckily, there are sites and programs that will help you generate great keyword lists. Below are some of the sites that you can [...]

Last December when the new FTC guidelines came out about endorsements and testimonials, there was a lot of hysteria and misinformation floating around about what’s what. Well if you have questions you are in luck because the FTC has been answering them and posting them on their site. FTC’s Revised Endorsement Guides: What People are [...]

Yesterday ClickBank rolled out it’s new look and announced a new feature for hoplinks called HopLink Shield. ClickBank says it will add an extra layer of privacy & anonymity and keep affiliates promotional efforts & techniques hidden. On the surface, that sounds great. But in reality, it has no real benefit. It was added, IMO, to give [...]

I was reading an article on the Chicago Tribune website about possible new FTC’s rules dealing with ad endorsements & testimonies and as I reached the end, I noticed the ad below.