Adding a signature to your sales letters, optins, etc. can increase responses but it can take hours to find the perfect font, spacing, etc. And that’s if you actually have a graphics program and know how to use it. But you can make one in a matter of minutes at MyLiveSignature.com, for free. It uses a simple step process that anyone can use.
Check it out. http://www.mylivesignature.com
Split tests show close rates increased by 35 to 320% over ANY other buy button I have ever used. Every element of the button has been tested individually in over 10,000 closed transactions.
Perry Belcher
http://www.belcherbutton.com
As you may already know, the Belcher Button is perphaps the most tested order button and has increased sales 35% to 320%. It was created and tested by Perry Belcher and then generously given to everyone who visits his website: http://www.belcherbutton.com
Perry doesn’t even require or ask for an email address. Which is rare today in the “IM” world.
Refunds are just a part of doing business but you could reduce them and increase your customer loyalty at the same time by offering related bonuses via an autoresponder beyond the guarantee period.
Basically, on the download page, you layout the bonuses and tell them when they will be delivered. You could say that it’s being delayed because you don’t want to overwhelm the person. Although, saying that would be a little shady.
I sell a lot of master rights products and for the most part, the included sales letters/mini-sites are pretty good. Some are better than others but most of them are laid out in a professional manner and represent the product well.
However, I have gotten some that are aweful. Either they have poor sales copy, a poor layout, cheap looking graphics or all three BUT the product is really good.
If the problem is all three or a major sales copy issue, I either trash the product or sell it as it is. However, if it’s a graphics or layout issue and a product that I can promote over and over, I redo it.
Example: Easy Ebook Creator