If you have PLR siting on your hard drive, especially ones that deals with web 2.0, IM/make money or traffic generation, then follow the four steps below and finally turn them into some money. 
Step 1: Prepare the Report
You don’t necessarily have to modify the report but to get the most benefit from it, you should:
- Insert your information such as your name & website address.
- Place “side notes” throughout that advertise a related product.
- Insert an “updates” link that goes to an opt-in form to build your list.
- Link specific words or phrases to places that you get some benefit from.
- In the closing, have it lead to another product.
If you don’t have an editor and/or PDF creator, you can get a free copy of Open Office to do the editing and PDF conversion.
Step 2: Prepare Emails
This step requires a mailing list provider or software. I personally use and recommend GetResponse for this.
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Garrie Wilson methods, PLR, private label rights, safe lists
Adding a signature to your sales letters, optins, etc. can increase responses but it can take hours to find the perfect font, spacing, etc. And that’s if you actually have a graphics program and know how to use it. But you can make one in a matter of minutes at MyLiveSignature.com, for free. It uses a simple step process that anyone can use.
Check it out. http://www.mylivesignature.com
Garrie Wilson creator, signature
Split tests show close rates increased by 35 to 320% over ANY other buy button I have ever used. Every element of the button has been tested individually in over 10,000 closed transactions.
Perry Belcher
http://www.belcherbutton.com
As you may already know, the Belcher Button is perphaps the most tested order button and has increased sales 35% to 320%. It was created and tested by Perry Belcher and then generously given to everyone who visits his website: http://www.belcherbutton.com
Perry doesn’t even require or ask for an email address. Which is rare today in the “IM” world.
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Garrie Wilson add to cart, belcher button, buy button, Increase Sales, order button
Refunds are just a part of doing business but you could reduce them and increase your customer loyalty at the same time by offering related bonuses via an autoresponder beyond the guarantee period.
Basically, on the download page, you layout the bonuses and tell them when they will be delivered. You could say that it’s being delayed because you don’t want to overwhelm the person. Although, saying that would be a little shady.
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Garrie Wilson bonuses, loyalty, refunds
I sell a lot of master rights products and for the most part, the included sales letters/mini-sites are pretty good. Some are better than others but most of them are laid out in a professional manner and represent the product well.
However, I have gotten some that are aweful. Either they have poor sales copy, a poor layout, cheap looking graphics or all three BUT the product is really good.
If the problem is all three or a major sales copy issue, I either trash the product or sell it as it is. However, if it’s a graphics or layout issue and a product that I can promote over and over, I redo it.
Example: Easy Ebook Creator
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Garrie Wilson Design, increase profits, Increase Sales, layout, sales copy