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The FTC, Endorsements & Testimonials
I was reading an article on the Chicago Tribune website about possible new FTC’s rules dealing with ad endorsements & testimonies and as I reached the end, I noticed the ad below.
Jul 24th, 2012 | Filed under Advertising, Affiliate Marketing -
FTC Guidelines “FAQ”
Last December when the new FTC guidelines came out about endorsements and testimonials, there was a lot of hysteria and misinformation floating around about what’s what. Well if you have questions you are in luck because the FTC has been answering them and posting them on their site. FTC’s Revised Endorsement Guides: What People are [...]