Twitter and Auto-follow: A Different Point of View
April 1st, 2009
Recently, Seth Godin made the comment that having “friends” doesn’t matter to business. That these people aren’t your friends, that it’s fake networking.
I am paraphrasing so see the complete coment here.
Since Seth has said that, many marketers have jumped on the bandwagon and are now saying the same thing, more or less.
You know marketers, we are all a bunch of monkey see, monkey do folks. And yes, I am including myself in that. 
The most recent that I have read is by Michael Fortin. He took it from the auto-follow aspect on Twitter though. Saying once again that it’s not building a real relationship and that he wants people to actually interact with him. That it’s fake, blah blah blah. (It’s really long and says a lot.)